Fines Wines of Italy is a new company with
a radically different approach to its business - which is
to bring a broad and representative range of the best contemporary
Italian wines to discerning British and Irish customers.
Choice and variety is essential. Quality
over quantity, and quality regardless of price – and
by that we do not mean all our wines are expensive, but all
are of a fine quality, regardless of their price. Everyday
drinking wines can and should be every bit as enjoyable in
their context as the outstandingly well-made vintage wines
we also supply for those more special occasions.
This principle underpins our approach to
the multi-media, multi faceted web site we are developing.
The essential element here is we reflect the totality of the
enterprises we represent, and not just the wines. Wines are
not an abstract commodity. When made with care and conviction
they can be highly individualistic, even idiosyncratic. Our
happy experience is that we have found that fine wines are
made by fine and committed people, and we shall reflect them
and their farms and vineyards in these pages, as much as we
do their wines.
But ultimately, it will be their wines that
speak for them – and us.
At the core of the business, we will concentrate
on representing a carefully selected group of smaller, specialist
and select single estate vineyards, which reflect the dedication
and single minded commitment of their owners and their staff.
Their wines will not be made in large quantities, which means
that none of these wines will be available in the supermarkets
and major off licence chains – that is not our business,
indeed that is a very different part of the wine business.
We are developing personal relationships
with the vineyards we represent, which is reflected in our
vineyard profiles (see Producers). This relationship has already
started to extend to providing advice to the growers to help
them improve their vineyards and their crops – and,
we are confident, that should mean even better and finer Italian
wines.
We also reflect the totality of the vineyard
enterprises, also focusing on the best villa rentals and vineyard
holidays, the best Italian food and recipes, the best eating
places and the best places to stay.
Personal contact with and commitment to our
customers is essential, and we shall achieve this through
a bright, streamlined website operation, with a lively and
constantly changing content at its heart, and registered users
will receive regular newsletters and promotions.
Fine Wines of Italy celebrates the resurgence
in the breath and quality of wine production in Italy. In
every region, there is a new pride in the distinctive wines
now produced, which we will reflect in everything we offer.
Italian wines can compete in every sector – from sparkling
proseccos and spumantes which now challenge the best that
champagne can offer, through a dazzling array of red and whites,
both light and full bodied, and dry right through to a range
of distinctive and characterful dessert wines.
For us, this is a great adventure that we
want to share with those who have a similar enthusiasm, but
may lack the time to commit to such a satisfying odyssey.
We’ll do the hard work and you will enjoy the results
of our endeavours.
You can contact us here.
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